American Veterinary Distributors Association (AVDA)

AVDA 2010 Annual Conference

April 18 - 20, 2010
Napa, California
Silverado Resort
Click here for a list of current Sponsors
Click here for a current list of Attendees
Click here for the 2010 AVDA program
Click here to download your registration form
Click here to register online
Click here for Optional Dine-Around Info
Click here for Final Hints & Tips

2010 Platinum Sponsors

Pricing for Profit: A One-Day Seminar for Distributors

May 10-11, 2010
Hyatt Regency DFW Airport, Dallas, TX
For most distribution firms, establishing appropriate pricing levels is the most challenging decision that must be made. Seemingly, prices are always under attack by competitors. If prices are too high, sales disappear. Ultimately, customers disappear. At the same time, price increases drive profits to the bottom line quicker than any other management action. Recent economic challenges have made pricing even more important. The sad reality, though, is that some firms have gone into “panic mode” with regard to pricing. The result has been a sharp decline in profit beyond the decrease precipitated by sales sluggishness. To regenerate margin and profit performance, firms need to rethink their pricing from both a financial and psychological perspective. That is the goal of the Pricing for Profit educational session. The session will focus on three key areas—

Developing a company-wide pricing perspective,
Assisting the sales person in the front-line battle with regard to pricing, and
Developing meaningful ways to base pricing decisions on cost to serve different customers.

Each of these three points will be addressed with specific actions for full pricing success. For most firms, there is a potential to increase gross margin by 1.5 percentage points. For a typical distribution organization, this increase will more than offset a 10% decline in sales. It will also assure the firm’s success well into the future.

Click here for details and registration form

"Seven Steps to Search Engine Marketing Success"

An AVDA/AEA Webinar
Date: April 13, 2010, 1:00 p.m. (Eastern)
Right now, somewhere, a potential customer is searching for your products. But, who will they find first - your company or your competition? Search engine marketing is all about getting in front of customers at the very moment they are searching for your products on Google and the other engines. But how do you take full advantage of search engine marketing and outshine your competition?
Click here for Program & Registration Information

"Five Tips for a Successful Email Newsletter"

An AVDA/AEA Webinar
Date: May 11, 2010, 1:00 p.m. (Eastern)
Is your email newsletter a success? The big challenge in producing a successful email newsletter is generating content that will motivate prospects and customers to open, read, and respond. E-newsletters that simply provide a recap of your latest products and news may be of great interest to you, but they are of little interest to your readers. This enlightening webinar will show you how to make your e-newsletter a 'must read' and a valuable nurturing tool for you business.
Click here for Program & Registration Information

AVDA 2011 Annual Conference

May 1-3, 2011
Ponte Vedra Inn & Club
Ponte Vedra Beach, Florida