January 20, 2003

Dear AVDA Member,

Attached is your copy of the 2003 AVDA PROFIT survey questionnaire. If you have participated in the past, you already know how valuable this program can be to your firm's financial planning.

If not, there are three primary reasons you should consider joining your peers in this year's AVDA PROFIT survey:

1. The Economy
2. The Economy
3. The Economy

In a year of unpredictable economic recovery, you need to have the best industry-specific data available to guide you in your budgeting and financial planning process. That information is available only to those firms that participate in the survey. The cost to be included is $850* and the minimal amount of time it takes to fill out the questionnaire and send it in.

In return for your participation, you will receive:

1. PROFIT Report — a financial and operating profile of the entire industry.
2. Performance Analysis Report (PAR) — a confidential report sent directly to you comparing your firm to groups of similar companies in the industry. Also provides an individualized roadmap for increasing your firm's profitability.
3. Profit Toolkit — a computer program designed to assist you in your financial planning for next year.

Your data will, of course, be held strictly CONFIDENTIAL by Profit Planning Group. Because your survey is sent directly to them, only the employees of Profit Planning Group see your individual data. The survey responses are aggregated and reported in a way that prevents identification of any individual company. In over 20 years of conducting such surveys, they have an unblemished record of maintaining confidentiality.

If you need to know more, call me for a peer reference on the PROFIT study and its benefits to your company. Do not delay, the deadline for responses is March 31, 2003.

Sincerely,

Fred Stringfellow, CAE
Executive Director