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March 2010                  return to newsletter contents page

2010 Profit Survey Deadline: April 1, 2010

The era of automatic profits has come to a sudden halt. The industry has moved from trying to keep up with demand to battling sales, pricing, expense control and every other aspect of operations. In turbulent times, financial benchmarking information is more important than ever before. The best source of financial benchmarks for the industry is the AVDA PROFIT Survey.

The information in this report provides answers to questions such as “Are the most successful firms in a down market placing more emphasis on gross margin management or expense control?” In short, this report presents a wealth of financial and operating guidelines. In addition, it provides direct comparisons between your firm and other participating firms. This valuable information is, however, only available to firms that participate in the study.

In return for your participation, you’ll receive:

  • The PROFIT Report: A financial and operating profile of the entire industry.

  • Profit Improvement Profile: A confidential report sent directly to you comparing your firm with similar participating firms. Many firms take this report to the bank to discuss loans and lines of credit.

  • Profit Toolkit Online: A Microsoft® Excel spreadsheet to assist your financial planning. Access instructions are included with your Profit Improvement Profile.

The detailed benchmarking information in the PROFIT Report and in your Profit Improvement
Profile is available to you for only $850. This is a great bargain.

Profit Planning Group keeps your proprietary company data strictly confidential. Only the necessary staff of Profit Planning Group ever sees your data. Reports present only aggregated results. Strict masking procedures are used so no individual firm data can be identified. All survey forms are destroyed after processing. In over 20 years of conducting benchmarking studies, Profit Planning Group has an unblemished record of maintaining confidentiality.

Please call 443-640-1040 x116 if you need to know more about this program and its benefits to your firm. Click here for a copy of the questionnaire for the AVDA PROFIT Survey.

Do not delay filling out the questionnaire. The deadline for submission is April 1, 2010.


© 2010 American Veterinary Distributors Association
2105 Laurel Bush Rd. • Suite 200 • Bel Air, MD 21015 • 443-640-1040 • 443-640-1086 • avda@ksgroup.org

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