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AVDA is dedicated to providing
cost-effective training and education to its members via the AVDA
Academy of Training. In addition to in-person training like the recent
University of Industrial Distribution (UID) and the 2010 AVDA Annual
Conference, AVDA also offers cost-effective webinars throughout the
year, like the upcoming “Results Focused Online Marketing” webinar
series by Bob DeStefano of SVM E-Business Solutions, and a special
“Pricing for Profit” one-day seminar especially designed for pet
industry distributors.
AVDA “Results Focused Online Marketing” Webinar
Series
In this multi-part Webinar series, DeStefano will make online marketing
understandable and provide a practical roadmap for transforming your
website into your most powerful marketing tool. Learn how to harness the
power of a customer-focused website, search engine marketing and email
marketing into an integrated marketing system that will continually
generate new business, strengthen relationships with customers and
maximize the results from your marketing investments.
Bob DeStefano is an online marketing strategist and professional speaker
with over 15 years experience helping B-to-B companies produce
business-building results. Since the birth of the commercial Web in the
early 1990’s, Bob has been helping business leaders create successful
online marketing strategies.
April 13, 2010: Seven Steps to Search Engine Marketing Success
A Live Webinar Event
Right now, somewhere, a potential customer is searching for your
products. But, who will they find first - your company or your
competition? Search engine marketing is all about getting in front of
customers at the very moment they are searching for your products on
Google and the other engines. But how do you take full advantage of
search engine marketing and outshine your competition?
Click here for Program & Registration Information
May 11, 2010:Five Tips for a Successful Email Newsletter
A Live Webinar Event
Is your email newsletter a success? The
big challenge in producing a successful email newsletter is generating
content that will motivate prospects and customers to open, read, and
respond. E-newsletters that simply provide a recap of your latest
products and news may be of great interest to you, but they are of
little interest to your readers. This enlightening webinar will show you
how to make your e-newsletter a 'must read' and a valuable nurturing
tool for you business.
Click here for Program & Registration Information
Pricing for Profit: A
One-Day Seminar for Pet Industry Distributors
May 10-11, 2010, Dallas, Texas
AVDA members are also being offered a unique opportunity this spring to
participate in an in-person training program sponsored by the Pet
Industry Distributors Association (PIDA). “Pricing for Profit for Pet
Industry Distributors” by Dr. Al Bates of Profit Planning Group will be
held May 10-11, 2010 at the Hyatt Regency DFW in Dallas, Texas. This
one-day program will focus on three key areas—developing a company-wide
pricing perspective, assisting the sales person in the front-line battle
with regard to pricing, and developing meaningful ways to base pricing
decisions on cost to serve different customers. AVDA members may
register to attend the program for $549 per person.
Dr. Albert D. Bates is founder and Chairman of the Profit Planning
Group, a research and executive education firm headquartered in Boulder,
Colorado. The firm works exclusively in the area of corporate financial
planning. Dr. Bates makes approximately 100 presentations each year on
topics such as Improving the Bottom Line, Getting Serious About Profit,
Doing More with Less, and Pricing for Profit. He also provides strategic
direction for the firm’s investigation into profitability research for
over seventy different trade associations. He has written extensively in
both the professional and trade press, including the Harvard Business
Review, the California Management Review and Business Horizons. In
addition he writes the quarterly Profit Improvement Reports for the
firm’s trade association clients, including AVDA and PIDA.
Click here for details.
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