The Animal Health Distributor


NOVEMBER 2015     


UID Registration Now Open

NAVC Reception - Save the Date

2016 Annual Conference

2016 Annual Conference - Sponsor Options

2016 Annual Conference Draft Schedule

The Shift: A Force of Change in the New World of Work

Legal Update

Update on Fairness to Pet Owners Act

HABRI Update

Partners for Healthy Pets

Update from AVMA on Ketamine

ITR Advisor

NAW Publications

UID Registration Now Open

The newly named University of Innovative Distribution is a concentrated educational program focused on the unique needs of the wholesale distribution industry. 2016 marks the 23rd year that UID has been serving the supply chain and 12th year AVDA has been a sponsor of this event.

The four-day program offers over 30 full-day and half-day courses, delivered by the nation's leading faculty, distribution consultants and industry experts. Click here for the promotional brochure.

AVDA members have the opportunity to register at the discounted member rate of $1,095. This is a $1,000 savings from the non-member rate. Click here to register for the event.


AVDA Co-Sponsors 4th Annual "The Gathering" Reception at NAVC

Join AVDA for the 4th Annual “The Gathering” reception at NAVC. Special thanks to our co-sponsors Animalytix and KC Corridor! Last year’s Gathering hosted over 250 people from all channels in the animal health industry. This meeting has become a great networking event for AVDA members to participate in during NAVC and always attracts the A-list attendees from distribution and supply in the industry.

Sunday, January 17, 2016 from 5:00-6:30pm at Gaylord Palms, Emerald Bay Plaza.

Keep an eye on your mailbox for your invitation next month! 

AVDA Celebrates 40th Anniversary at 2016 Annual Conference
May 1-3 • Napa, CA

2016 marks AVDA’s 40th Anniversary as an association. What better place to celebrate our Ruby Anniversary than at the beautiful Meritage Resort & Spa in Napa, California! The conference will be held from May 1-3, 2016 and is an exceptional industry event where animal health manufacturers and distributors learn together and build and renew relationships. More information coming soon!

AVDA 2016 Annual Conference Sponsorship Options

Once again AVDA is offering member companies multiple sponsorship options for the Annual Conference. Sponsorship assures the continued quality program that the AVDA Annual Conference is known to produce and provides valuable recognition of your company within our industry.

In addition to the 7 levels of sponsorship (One Star – Platinum), your company can add on an additional sponsorship option such as a promotional giveaway, hotel key card and new this year- conference lanyard.

Click here to view the level sponsorship options.

Click here to view the additional sponsorship options.

For questions, contact Heather Lester with AVDA at 443-640-1040 x 112 or

AVDA 2016 Annual Conference Draft Schedule with Speakers

The 2016 Annual Conference draft schedule is now available. Click here to view the schedule.

The Shift: A Force of Change in the New World of Work - Part 1
Seth Mattison - AVDA 2016 Annual Conference Speaker

Every single day we drink from a fire hose of information talking about our steady march towards this new-networked world. Hyper connected and deeply empowering, it promises to usher in a new area of work. Unfortunately this steady stream of information creates a false narrative about the reality of today’s workplace. What’s often left out of the commentary on the future of work is the fact that the structures and more importantly the culture of the hierarchy is still deeply embedded in our organizations and society today.

We’re living in a half changed world. Click here for the full article.

Legal Update

Independent Contractor or Employee? - Worker misclassification has been a hot topic in the employment and legal arena for several years. Recently the Ninth Circuit Court of Appeals in California ruled that FedEx drivers were classified incorrectly and were employees and not independent contractors. FedEx had classified its drivers as independent contractors for about 10 years despite the fact that their routes were assigned by the Company; the drivers reported to FedEx managers; and the Company even provided their uniforms. The Court ruled that the drivers were incorrectly classified as independent contractors when they should have been employees.

Click here for the full Legal Update from Keeley, Kuenn & Reid.

Update on Fairness to Pet Owners Act (FTPO)
AVDA Lobbyist, Mark Cushing, Tonkon, Torp, LLP

The early summer rumors of growing interest in the Fairness to Pet Owners (FTPO) Act galvanized the industry and the profession to hit Capitol Hill aggressively in August, September and October. I worked with my co-lobbyist, Ashley Morgan, of AVMA and we

blanketed key committees in the House and Senate during these three months.
In conversations with these committees we learned that FTPO’s proponents did work the Hill in May and June and increased an initial level of interest among some members of the committees. However, our core supporters, particularly among the leadership, remain solid and the potential swing supporters were open to hearing our side. These conversations seemed to stem any summer momentum in favor of FTPO.

There is no interest or plan at committee or subcommittee levels to hold a hearing on FTPO in either chamber this year. We have growing confidence that we can keep FTPO off committee calendars throughout 2016, with a basic level of maintenance and outreach to committees in both House and Senate. Overall, we are in good shape despite increased low level of ‘interest’ in the FTPO concept earlier this year.

HABRI Update

The Human Animal Bond Research Initiative (HABRI) Foundation is picking up momentum in its efforts to share the importance of pets to human health. A few weeks ago, HABRI issues its third RFP seeing new research proposals. This comes on the heels of the publication of the first HABRI-funded research paper, with more on the way.

In September, HABRI supporters gathered in Washington, DC to take our message to Capitol Hill. Pets make us healthier, so public policy should support pet ownership. HABRI co-sponsored Pet Night on Capitol Hill with the Animal health Institute, which was well-attended by members of Congress and their staff.

All of this activity is getting some positive attention. The Federal government now recognizes HABRI’s expertise, with the new CDC website pointing to HABRI a key resource on the human-animal bond.

AVDA members who wish to access the HABRI database or receive more information about the health benefits of pets – a winning message for your customers – should feel free to contact HABRI’s Executive Director Steven Feldman,

Partners for Healthy Pets Update

CEO Reflects on PHP’s Helpful Resources - Michigan Veterinary Medical Association (MVMA) CEO Karlene Belyea, MBA, knows when she’s stumbled upon something good. “I love how you can go to the Partners for Healthy Pets (PHP) website and get practice tools for marketing and communications. The Words That Work videos and scripts are helpful, as well as the Feline Friendly Practice materials,” stated Belyea. Click here for the full Fall 2015 Associate Member Update.

Update from AVMA on Ketamine and World Health Organization Recommendations

The Thirty-seventh Expert Committee on Drug Dependence (ECDD) of the WHO will meet November 16-20 to review a number of substances (including ketamine) with potential for dependence, abuse and harm to health, and will make recommendations to the U.N. Secretary-General, on the need for and level of international control of these substances. As you know, ketamine is classified as a rapid acting general anesthetic agent used for short diagnostic and surgical procedures that do not require skeletal muscle relaxation. It is marketed in the United States as an injectable product for medical and veterinary use. Ketamine is controlled in Schedule III of the CSA in the United States.

Click here for the full article.

ITR Economics Monthly Report

AVDA has subscribed to the monthly ITR Advisor, a 4-page snapshot of the current economy, using leading indicators to tell subscribers where the economy is headed and what actions to take now since 2014.

This email newsletter is sent to all principals and alternates of AVDA member companies. The email is sent via AVDA’s bulk email system from the address, AVDA Headquarters <>; on behalf of; AVDA Headquarters Please make sure that you check your spam/junk email boxes for this newsletter. If you are still not receiving these monthly emails, contact Casey Joseph with AVDA at 443-640-1040 x116 or


BRAND NEW! Driving Profitable Growth: A Distributor's Playbook to Generate-Manage-Sustain Competitive Advantage
Groundbreaking Research from Barry Lawrence and His Team at Texas A&M!

Growth is imperative. Distributors that are not growing are essentially dying in slow motion. Achieving top-line growth is becoming increasingly difficult given today's economic challenges and customer demands. That is why the path to achieving and sustaining profitable growth needs a systematic and dynamic approach.

Click here for a full description and pricing.

BRAND NEW! Becoming a Digital Distributor: Strategies and Tools that Create Value

Digital tools are changing the way we work just as they have already changed the way we live. Unfortunately, it’s been more by happenstance than design for some businesses today. The digitalization of the distribution channel is inevitable because change is happening up and down the value chain. If your business is not leading, then at the very least, you must keep up. Up until now, however, there has been very little guidance for distributors about where to start and how to strategically use digital tools—e-commerce, social media, mobility, CRM, advanced analytics, and multichannel solutions—to gain a competitive advantage. That is about to change.

Click here for full description and pricing.

© 2015 American Veterinary Distributors Association 

3465 Box Hill Corporate Center Drive. • Suite H • Abingdon, MD 21009 • 443-640-1040 • 443-640-1086 •

The Latest News from AVDA

Here's the latest news from the American Veterinary Distributors Association.

You can find an archive of AVDA's newsletters on AVDA's web site

Let us know what you think of the online newsletter. Send your comments or article ideas to Jackie King.

Upcoming Events

May 1-3, 2016

AVDA 2016 Annual Conference

The Meritage Resort & Spa 
Napa, CA

April 30 - May 2, 2017

AVDA 2017 Annual Conference

Ponte Vedra Inn & Club
Ponte Vedra Beach, FL

AVDA Staff

Executive Director
Jackie King
ext. 105

Director of Meetings & Member Services
Heather Lester
ext. 112

Association Coordinator
Casey Joseph
ext. 116